RGTU/RGPV TX 801 (A) Merchandising And Export Management Syllabus
RGTU/RGPV Merchandising And Export Management SYLLABU
Textile Engineering TX 8th Semester Syllabus
Branch : Textile Engineering, VIII Semester
Course: TX 801 (A) Merchandising And Export Management
Unit I Definition of Marketing Management, its function and objectives, Marketing cost and distribution channel, Classification of products. Types of buyers, difference between importer buyer and retail buyer, different types of retail buyer, consumer behaviour and different aspects of buying decision, market segmentation & fragmentation, marketing strategy and marketing mix, product life cycle, sales promotion.
Unit II Merchandising, Main merchandising functions, factors affecting merchandising, fashion merchandising – its difference from merchandising, rolls and responsibilities of a merchandiser, seasonality of fashion marketing.
Unit III International sourcing and marketing of apparel, Quality issues in garment export, competitive forces in garment industry, Value addition processes in garment marketing, performance of Indian garment exports, textile and apparel trade policies.
Unit IV Competitive position of Indian garment exports vis a vis competing countries. Concept of international marketing timings, storing & pricing of product.
Unit V List of experiments: According to the availability of instruments.
TX 801 (A) Merchandising And Export Management References:
1. Principles of marketing – Philip Kotler
2. Textiled and apparel in the international economy – K.G. Dickerson
3. Garment Exports – DO Koshy
4. Consumer behavior – Schiffman & Kanuk
5. Fashion Marketing, Mike Easey
6. Fashion Merchandising, Alaine Stone, Jean and samples
7. Principles of marketing – Philip Kotler
8. Textiled and apparel in the international economy – K.G. Dickerson
9. Garment Exports – DO Koshy
10. Consumer behavior – Schiffman & Kanuk
11. Fashion Marketing, Mike Easey
12. Fashion Merchandising, Alaine Stone, Jean and samples.
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