IP-501 Entrepreneurship and Management Concepts Revised syllabus RGPV / RGTU B.E. IP, 5th (V) Semester syllabus Industrial and Production Engineering(
B.E. (IP) Industrial and Production Engineering FOURTH IV SEMESTER
IP 501 Entrepreneurship and Management Concepts SYLLABUS
Revised Syllabus and Scheme of Examination Effective from July 2007
Unit-II: Management: Importance, definition and functions; schools of theories, knowledge driven learning organization and e-business; environment, uncertainty and adaptability; corporate culture, difficulties and levels of planning, BCG matrix, SWOT analysis, steps in decision making, structured and unstructured decision; dimensions of organizations, size/specialization, behavior formalization, authority centralization, departmentalization, spam and line of control, technology and Minzberg organization typology, line, staff & matrix organization, coordination by task force, business process reengineering and process of change management, HR planning placement and training, MIS; attitudes and personality trait, overlap and differences between leader & manager, leadership grid, motivation, Maslow’s need hierarchy and Herzberg two factor theory, expectation theory, learning process, team work and stress management.
Unit-III: Marketing: Importance, definition, core concepts of need want and demand, exchange & relationships, product value, cost and satisfaction (goods and services ) marketing environment; selling, marketing and societal marketing concepts; four P’s, product, price, placement, promotion; consumer, business and industrial market, market targeting, advertising, publicity, CRM and market research. Finance: Nature and scope, forms of business ownerships, balance sheet, profit and loss account, fund flow and cash flow statements, breakeven point (BEP) and financial ratio analysis, pay-back period, NPV and capital budgeting.
Unit-IV: Productivity and Operations: Productivity, standard of living and happiness, types of productivity, operations (goods and services) Vs project management, production processes and layouts, steps in method improvement, time measurement, rating and various allowances; standard time and its utility, predetermined motion and time method, product and process specification, TQM, cost of quality, introduction to lean manufacturing (JIT), QFD, TPM & six sigma quality.
Unit V: Entrepreneurship : Definition and concepts, characteristics, compression with manager, classification, theories of entrepreneur, socio, economic, cultural and psychological; entrepreneur traits and behavior, roles in economic growth, employment, social stability, export promotion and indigenization, creating a venture, opportunity analysis competitive and technical factors, sources of funds, entrepreneur development program.
1- Daft R; The new era of management; Cengage.
2- Bhat Anil, Arya kumar; Management: Principles ,Processes and Practices; Oxford higher edu.
3- Davis & Olson; Management Information System; TMH.
4- Steven Alter; Information systems, Pearson, www.stevenalter.com
5- Kotler P; Marketing management;
6- Khan, Jain; Financial Management;
7- ILO; Work study; ILO.
8- Mohanty SK; Fundamental of Entrepreneurship; PHI.