AU-501 Entrepreneurship and Management Concepts AU, 5th (V) Semester syllabus Automobile Engineering(AU)
B.E. (AU) Automobile Engineering FIFTH V SEMESTER
AU 501 Entrepreneurship and Management Concepts
Revised Syllabus and Scheme of Examination Effective from July 2007
Unit-II: Management: Importance, definition and functions; schools of theories, knowledge driven learning organization and e-business; environment, uncertainty and adaptability; corporate culture, difficulties and levels of planning, BCG matrix, SWOT analysis, steps in decision making, structured and unstructured decision; dimensions of organizations, size/specialization, behavior formalization, authority centralization, departmentalization, spam and line of control, technology and Minzberg organization typology, line, staff & matrix organization, coordination by task force, business process reengineering and process of change management, HR planning placement and training, MIS; attitudes and personality trait, overlap and differences between leader & manager, leadership grid, motivation, Maslow’s need hierarchy and Herzberg two factor theory, expectation theory, learning process, team work and stress management.
Unit-III: Marketing: Importance, definition, core concepts of need want and demand, exchange & relationships, product value, cost and satisfaction (goods and services ) marketing environment; selling, marketing and societal marketing concepts; four P’s, product, price, placement, promotion; consumer, business and industrial market, market targeting, advertising, publicity, CRM and market research. Finance: Nature and scope, forms of business ownerships, balance sheet, profit and loss account, fund flow and cash flow statements, breakeven point (BEP) and financial ratio analysis, pay-back period, NPV and capital budgeting.
Unit-IV: Productivity and Operations: Productivity, standard of living and happiness, types of productivity, operations (goods and services) Vs project management, production processes and layouts, steps in method improvement, time measurement, rating and various allowances; standard time and its utility, predetermined motion and time method, product and process specification, TQM, cost of quality, introduction to lean manufacturing (JIT), QFD, TPM & six sigma quality.
Unit V: Entrepreneurship : Definition and concepts, characteristics, compression with manager, classification, theories of entrepreneur, socio, economic, cultural and psychological; entrepreneur traits and behavior, roles in economic growth, employment, social stability, export promotion and indigenization, creating a venture, opportunity analysis competitive and technical factors, sources of funds, entrepreneur development program.
1- Daft R; The new era of management; Cengage.
2- Bhat Anil, Arya kumar; Management: Principles ,Processes and Practices; Oxford higher edu.
3- Davis & Olson; Management Information System; TMH.
4- Steven Alter; Information systems, Pearson, www.stevenalter.com
5- Kotler P; Marketing management;
6- Khan, Jain; Financial Management;
7- ILO; Work study; ILO.
8- Mohanty SK; Fundamental of Entrepreneurship; PHI.